Marketing and advertising revolve around the new ideas, technologies and demands. Cloud Computing offers an impact in the business of marketing. Marketing professionals agree that Cloud Computing is changing the way marketing gets done.
Cloud Computing offers businesses new choices. The choice to streamline processes, cut down on paperwork and save money. For marketing, cloud computing helps to attract and track leads, explore new channels and much more. Cloud can indeed help you to leverege marketing automation at much lower cost and you can see the results within weeks.
The biggest goal of marketing is to attract new customers and update current customers on new products the company is developing. Attracting the new customers is one of the difficult process in sales & marketing. Cloud computing can make it easier by utlitizing a cloud based CRM solution. CRM is not only for sales, it can cover most of the business functions. Marketing efforts can be improved by using marketing campaigns from CRM system. You can target the prospect better and attract new leads. This can be done by search engine marketing and email marketing which are usually included with a good CRM software product.
With the power of cloud computing and CRM, your marketing department are well equipped with tools that can track marketing efforts. Many CRM software systems now offer integration with social media tools such as Twitter and Facebook. As we know social media sites are the greatest buzz now and has gained a lot of popularity, it can increase your networks each day. Social media is a great way to expand marketing efforts as it inexpensive and easy to use.
Cloud computing offers such tools which helps in tracking and analysing. Your marketing executives has everything that they can make use of to keep your business ahead from other competitors.
Cloud computing can help you to market faster as the deployment doesn't take much as compared to the traditonal applications. Since there is no software to be downloaded or licensing required, it is considered as less risky. It is also cost eff-ective, flexble and easly accessible technology approach and then can help your business to reach new heights. So make the switch to cloud computing today.
I happened to read this great definition for describing the advantage of Cloud from cloudtweaks.com. The greatest advantage perhaps is the seamless transition from CapEx (capital expenditure: fixed assets, machinery, etc.) to OpEx (operational expenditure: rent, wages, machinery maintenance, etc.)