Keeping up with current trends in CRM software is important to sustain competitiveness and ensure your business is one-step ahead of its rivals. An adequate and expanding network of cloud solutions allow businesses to expand output and increase information sharing throughout their organizational hierarchies.
When you are doing comparison of the best CRM software for your needs, keep these trends in mind. You need to know how your vendor fits with these trends as these are already making a big impact in the market:
Social CRM - Social CRM involves the integration between CRM Software and social media tools like Facebook, Twitter, LinkedIn, or others. At the heart of it is an ability to manage the large number and range of interactions for which a business might want to use social media.
Social media provides businesses with a unique level of access to the customers. With Facebook, Twitter, LinkedIn, and others growing in popularity, most businesses now recognize the value of engaging people through these platforms.
Mobile Applications - Mobile applications have becomin increasingly popular with the use of smartphones and tablet devices. The advantage of mobile computing includes easy accessibility unlike fixed broadband where you need to worry about the connectivity and network bandwidth. Also mobile devices are generally less powerful and use batteries whose capacity is fundamentally limiting.
The demand for Mobile CRM is growing as organizations continue to demand access to critical information in realtime - anytime, anywhere. CRM on mobile platforms are very cost-effective and ensures timely as well as accurate information flow.
Web self Service - Integratrion to web services, helps customers to order products and get issues resolved without talking to human customer agents. Web Self Service, can also be referred as e-support service offers 24 hours support and immediate access to information without having to wait for an email response or a returned telephone call.
To make sure that you choose technologies that address the needs of your industry and business, you should explore your options. If you need technology experts to help you with your options, Contact us.